RELATIONSHIPS
GI and Labeling 85%: Perspective for Comparison
Read geography, grape resources, and production processes separately.
GI
At least 85% from the region plus all additional grapes from New Zealand.
Variety and Vintage
Individually check the 85% indicated on each label.
Organizational standards
Sometimes requirements for processes or grape varieties may be set aside from the GI.
This is a schematic diagram summarizing the main text. It does not represent production areas or quality rankings. Sources and reference materials
FIELD NOTE 01
Origin Guaranteed by GI
To use a registered New Zealand GI on a wine, at least 85% must come from grapes harvested in that region. The remaining portion must also be from New Zealand-grown grapes. The system does not allow blending up to 15% foreign grapes as long as the 85% is met.
FIELD NOTE 02
Variety and year are separate indications.
According to MPI's domestic labeling guide, when labeling a single variety, vintage, or region, each must account for at least 85%. For example, “2023 Marlborough Sauvignon Blanc” requires checking each of the three elements separately. Because export market requirements may differ, do not confuse basic domestic rules with export labeling.
FIELD NOTE 03
Also interpret the unique mark.
A GI is a system to protect geographic origin. It does not uniformly require secondary fermentation in bottle or long maturation. Marks from producer groups, such as Méthode Marlborough, set additional criteria for grape varieties or processes aside from the GI.
Not usable. The remainder outside the GI region must also originate from New Zealand-grown grapes.
PAUSE & REFLECT
Check your understanding.
If a wine is 85% Marlborough and 15% Australian, can it use the Marlborough GI of NZ?
Read the explanation ＋
Not usable. The remainder outside the GI region must also originate from New Zealand-grown grapes.
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These are the reference materials for the main text. For details of production regulations, consult the current documents. For individual wine specifications, refer to materials for the relevant vintage.
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